Did you know that packaging doesn’t have to be tossed when it gets to customers? It can be displayed, even reused, and integrated into the item.

One example is packaging that converts into display cases, as in the case of dolls and figures. You also see it with clothes where the packaging can become a hanger or a storage container.   In a way, packaging becomes a huge part of the product, and people tend to use it again, or just keep it as an integrated item for those products that use it.

It works great, and blurring such lines can be a challenge, but at the end of the day, it offers great success for many who partake in such measures. 

The Way Customers Perceive it

With this type of packaging change, it offers a different type of perception on the product. People see it as valued, practical, and customers approve of such measures. Doing this of course, keeps customers around and bolsters retention for the items themselves. With this type of packaging, more and more customers feel like they want to be a part of the experience, and they’ll stick around for a bit longer. 

Overall, it makes you look good, your products look good, and improves the value. Some might find it “cheap” because they don’t want to use the item, but it offers a lot more fun for customers, and gives them something to use and reuse again and again.

Interactive Packaging for More Than Containment 

Interactive packaging that is used with this type of packaging is also a common type of product usage.

What this is, is packaging that offers multiple purposes. There’s of course the organizers, hangers, and display cases that you see, but there’s also games, fun puzzles, and other types of ways to convert you repackaging. This type of packaging of course, offers another perceived value to these items, which is far greater than containment. 

Overall, it works great, and it can be a fun way for your packaging to truly shine in its own, unique way, building something greater than you could ever imagine.

How to Design This Type of Packaging 

So you want to consider this type of dual-use packaging. How do you design it then?

The first thing to do is envision what you want the product to be, and nail down a concrete design or vision of such an item. For instance, if you want an organizer, write down that the end goal is an organizer that holds everything you want.

Then, you want to take the dimensions of the item and adjust them as needed.   you should make the box fit the item snugly, but can also be used for the display or promotional element of the item.

From there, give instructions on how to cut out the item. Notched lines, scissors included (like paper scissors) and the like also work. You can also consider origami elements for this too.

Finally, add it all together, let customers know how they can use this, and from there, you’ll have a packaging that’s now a part of the product, rather than its own thing.

Make Promotional Keepsakes, make customers happy 

With this type of packaging, you’re doing so much more than just giving a nice product. You’re making something special for customers, making them happy. These promotional keepsakes are kept, maintained, and focused, in order to really create something magical. These packaging elements turn into such, and you’ll definitely want to use them if you want to make something for your packaging line that shines.