Visibility and Product Decisions
Packaging visibility plays a critical role in packaging decisions. Did you know that making the interior visible will increase packaging sales? Why is that? Well, people see what’s inside. When they see just how good your candy looks, they’ll want to buy it. it tapes into that inner need. Good colors and a good presentation can activate a dopamine rush, causing them to buy the item and get it, even if they didn’t even come here for candy in the first place.
Seeing is believing. Many people want to see the items, because it improves trust, and you’ll definitely be happy with the results of such packaging, and it can improve the impulsivity of these items.
How to Make Items Transparent while also Keeping Shelf Life
One challenge that these items have is shelf life. While many confectionaries don’t have a very perishable window, making sure that they’re still fresh is important. While it is good to show the candy, you shouldn’t have it out in the open. A film or the plastic packaging will help with improving the freshness of the items. It can also be a container that will help to keep the items nice inside. If possible, try to make them biodegradable, especially if you’re using various other ecofriendly tools. Making them transparent, but not spilling out of the box can make it really nice.
Consider a Creative Window Shape
Creative window shapes are also another one that you can use to make this even more interesting. Hearts, diamonds, stars, even a circle or half-circle for the item can be a good way to make the window of this packaging stand out and really shine. If your brand has a certain shape to it, you can also use that and put it on there. Overall, consider using the window not just as something that you’ll want to use to showcase the items, but also tie this into the brand identity that comes with this.
It Can cost a Little at First
There are some cost implications that come with this type of packaging. For instance, the windows. Die cutting and adding the film does cost more in terms of both materials and labor, and it can be a bit of a challenge to figure out the ideal balance.
But, if you want to try it out, to see if the design is fitting for your packaging and shows off the brand well, then try this today. You’ll be happy with the use of this creative window, and the resulting packaging sales. It will not only improve the overall branding and identity, but it will also entice your customers to make this packaging stand out, so that you can get more interest, more sales, and thereby improve the overall experience your packaging entices in the grand scheme of things.
Seasonal Candy Box innovations to Boost Sales
Candy boxes are something that people love to give. Whether it’s for a holiday, graduation, or another exciting moment in someone’s life, a candy box is great. Adding in seasonal designs is a good way to bolster sales. It’s fitting for the season, and they look great. Here, we will go over the different seasonal candy boxes that have come down the pipeline, and what you can do to make these sales shine.
Consider Different holidays
Red and green for Christmas. Pink, green and yellow for Easter. Red white and blue for the fourth of July. These are just some of the examples of various candy box design colors that you can use. If you don’t want to make the box a certain color, you can just give it a fun shape. A reindeer design for Christmas, or a turkey for thanksgiving is one example of this.
Simple, effective, and it can really work for virtually any holiday, and won’t put a giant hole in your wallet too.
Glow in the Dark
Halloween is a fun holiday because you can use various box colors and sticker designs, but you can also consider glow in the dark finishes and varnishes. Again, a super fun way to make Halloween intriguing for customers.
A lot of younger audiences like the glow-in-the-dark nature of things, so it’s worth looking into, especially when building the ideal candy box that will bolster sales.
Metallic Finishes
A lot of premium gifts will use a metallic finish, especially for graduations and other holidays, such as Father’s day. These are great because they offer a more luxurious feel to it. While it might not be used for say, Christmas or something as much, a metallic finish is a good way to make the gift feel premium, while also looking super premium too.
Do limited Runs
Don’t make a giant run of the candy boxes. Short-printing runs for seasonal items are all the rage. Many companies will add something simple, such as maybe one specific design for the holidays, while still keeping the others. Again, you’re able to make some sales with the limited edition packaging. And, for those that end up missing out, they still benefit from getting the item because they might still pick up a candy box anyway. Try to not use the same design for your candy box print runs each year. Vary it up, even a little bit, and you’ll be very happy with the results that come with this, as many of these small, seasonal batches end up increasing sales.
Tap into impulse Buying
Finally, try to make it so enticing that customers will impulse buy. Customers only have a few seconds to make a decision on packaging or products, so you’ll want to make it something that stands out to them. creating a candy box that is intriguing to them, enticing because it looks good, and really taps into the FOMO of this item, then you’ll be able to increase the number of impulse buys. If you market it that you’re not going to sell this anymore, people are going to love this type of packaging. They’ll flock to it, need it, and again, tap into the customer needing this time, at least in their heads. Seasonal items and packaging can be a challenge to sell to others, but when you make your candy boxes fit the mold, and build excitement, the results of this are astounding, amazing, and will in turn, make the sales even stronger not just on all the items, but the seasonal ones too.