Your packaging does impact the return rates, more than you probably realize.

Bad packaging is a death with for some companies, without them even realizing it. Poor packaging means damaged goods, which in turn cause more returns. More returns means more replacements, and then more money out of your pocket.

So you can see from this where it becomes an issue.   Of course, if you’re looking to reduce your return rates, you need to look at your packaging, how it protects, and how it’s able to house the items so that it’s able to be safe and secure, snug without problems. 

Here, we’ll go over how you can make the packaging better for returns, and so that you can mitigate them in the first place.

Fix the Problem Before It starts 

The best way to beat return rates soaring is to make the packaging strong enough that you don’t have to worry about returns in the first place.

Packaging that cushions the items with foam is really good. adding appropriate void fill and liners is a must.

You also need to make sure that the sealing is good on the items. Use high-quality tape that will show if something’s been tampered with to give customers a peace of mind.

Finally, make sure that it’s labeled correctly. Let the delivery drivers know if something is fragile. That mistake is known to cost sellers a lot of money, so the best way to prevent such problems is to make sure that they don’t happen in the first place.

Design for Easy Returns 

If you are a business that deals with returns, set it up so that it’s easier, and incentivizes customers to get returns and makes you look better.

Have the packaging easy to seal and send out again. include a return label with the postage paid if needed. supporting this means a stronger way for customers to feel confident in supporting your business.

Encourage Reuse of the Original Packaging with Returns 

You should also give the packaging some form of incentive to use it again and again for returns. Having the foam liners easy to seal and send out again is really important.   Make sure to let customers know that they can return it, rather than having to go through convoluted hoops in order to do such.

This encouragement tends to help with getting customers the right items, and if you’re a business that does get high returns, it optimizes the workflow. 

Better Packaging Builds Loyalty and Reduces Refunds 

You repacking plays such an important role in reducing refunds and returns, far more than you realize.

When you give customers the right packaging for the item, it gets to them in a safe, secure manner. When they take it out, the items’ properly protected.   While you don’t want to use void fill in excess, adding a bit of cushioning is good for protecting against the bumps and jars.

Refunds start to lessen, because customers will want to return the items, rather than asking for their money back. That means more money in your pocket, even if you have to process a return. Trust me, it adds up in the long run if people are constantly returning items or asking for a refund and the packaging isn’t optimized.

Again, all of this culminates into branding loyalty. Customers feel more confident when their packaging is managed and taken care of, and they’re able to get the right types of items for their needs. As a packaging supplier, giving them something better offers long-term success for everyone that’s involved, guaranteed.