Many companies are ditching the plastic tape, and for a good reason. Besides the obvious environmental problems that plastic causes, it also doesn’t stand out.

More companies are using branded tape, and it’s used as a marketing tool. It tells the customer about your brand and who you are, and offers a unique look to your packaging. 

People see it when they open their items, so it makes sense why many are ditching the boring and going for something a lot more extraordinary.

Security Benefits 

The cool thing with custom tape, is you can make this secure. 

Many times, the custom tape can be tamper evident. Meaning, if someone’s been messing with the items, you’ll see it before you even open it. It’s a wonderful addition, because customers feel safer and more secure when they get their items.   It also is good as well to provide tamper evidence. 

Plastic tape doesn’t offer that, and it’s not as secure.   Some of this tape even has smart elements, where it will inform the customer of any possible compromising of such an item.

The other big thing is that it offers visual assurance. If the tape is custom water activated tape, you’ll see right away if someone messed with it, providing the utmost in visual assurance, which in turn will offer a better, stronger result for your packaging endeavors.

Overall, it’s better in the long haul, and safer for you to use as well.

The Design Considerations for This 

Custom tape is great, but there are a few design considerations.

You also need to make sure that the tape is fitting for the item. There is such a thing as overdesigned, and if you do that, customers might find it lame, tacky even. Try to make it something that’s appealing to customers of all kinds. 

There’s also a few limitations for custom tape. Custom tape is limited by the types of features it offers. You have to pay more for any specifics, which might not be in your profit margins.

Overall, it’s best if you keep in mind such considerations with custom tape, and if something’s not working, definitely bring that to light.

Should I order in bulk? 

One thing that customers ask a lot is if they should bulk order custom tape, and if it’s worth it. what they realize is that, when they order bulk tape, it tends to be a lot more expensive early on. a turn-off for many customers, because they might not have the funds for such a thing.

If that’s the case, then it’s important to look at the current orders you have, and if the ROI is worth it. For many companies, using this rather than normal tape tends to result in more orders, so it’s beneficial. Some also notice that people are more receptive to this over regular tape. 

Again, it might not be for everyone, but it’s good to look at. 

Best Practices to print 

The best thing to do when using this type of custom tape, is know what you’re working with.

If you’re using water activated tape, don’t use water-based ink. That should be obvious.   try to use a soy based ink if you’re trying to be more sustainable.

For pressure-sensitive tape, make sure the design looks good even when you apply pressure. Test it before you use it on a prototype, and then adjust as needed before you use it on all your items.

Tape is great, and custom tape is something that will really make your packaging shine in all the right ways.